<p class="ql-block"><span style="font-size:15px;">Ruby Wang </span></p> <p class="ql-block">81. Ruby Wang (37)</p><p class="ql-block">Nudie Glow</p><p class="ql-block">Melbourne</p><p class="ql-block">Ruby Wang was working as an actuarial analyst for a global investment firm when she stumbled upon a discovery that would lead her on an entrepreneurial path in the beauty industry.</p><p class="ql-block">Whilst Wang had never been into make-up while growing up and preferred a more natural look, on a trip to Asia she was smitten with Korean beauty products with routines she believed could be the secret to “Korean flawless skin”.</p><p class="ql-block">After starting these routines Wang felt more confident leaving the house with a bare face, so she embarked on setting up her business Nudie Glow in 2016, which involved more than 100 cold emails, a flight to Seoul, and months of self-study and website building.</p><p class="ql-block">It is a venture that has grown steadily over the past eight years, bringing Korean products to the Australian market and developing a following.</p><p class="ql-block">“We import mainly Korean beauty from South Korea, the beauty capital of the world, where their products are known to be effective, innovative and affordable,” Wang says.</p><p class="ql-block">“Looking after your skin on a daily basis is very important, but finding effective products that are actually affordable can be a challenge, that's why lots of people are now switching from western beauty brands to Korean beauty brands once they discover them.”</p><p class="ql-block">Nudie Glow has predominantly focused on e-commerce and wholesale, but in January the company launched its first bricks-and-mortar store in the Melbourne CBD, with plans to open another in Chadstone in a few months’ time.</p><p class="ql-block">第81名：Ruby Wang（37歲）</p><p class="ql-block">墨爾本 Nudie Glow公司</p><p class="ql-block">Ruby Wang 曾在一家全球投資公司擔任精算分析師，但一次偶然的發(fā)現(xiàn)讓她踏上了美妝行業(yè)的創(chuàng)業(yè)之路。 </p><p class="ql-block">雖然從小對化妝不感興趣，更喜歡自然的外表，但在一次亞洲旅行中，她被韓國的美容產品深深吸引。她相信，這些護膚程序可能就是“韓式無瑕肌膚”的秘密。 </p><p class="ql-block">自從開始使用這些護膚程序后，Ruby 發(fā)現(xiàn)自己更加自信，即使素顏出門也毫無顧慮。于是，她在 2016 年創(chuàng)立了 Nudie Glow。為了建立這家公司，專程飛往首爾，花費數(shù)月自學相關知識及搭建網站。 與此同時，她發(fā)送了 100 多封郵件進行營銷和拓展業(yè)務。</p><p class="ql-block">過去八年來，Nudie Glow 業(yè)務穩(wěn)步增長，將韓國美容產品引入澳大利亞市場，并逐漸積累了一批忠實顧客。 </p><p class="ql-block">“我們主要從韓國進口美容產品。韓國是世界美容之都，其產品以高效、創(chuàng)新且價格親民而聞名?！盧uby 說，“日常護膚非常重要，但找到真正有效又價格合理的產品卻是個挑戰(zhàn)。因此，許多人一旦發(fā)現(xiàn)了韓國美容品牌，就會從西方美容品牌轉向韓妝?！? </p><p class="ql-block">Nudie Glow 以電商和批發(fā)業(yè)務為主，但在今年 1 月，公司在墨爾本中心商業(yè)區(qū)CBD 開設了第一家實體店，并計劃在幾個月后于 Chadstone 商業(yè)中心再開一家門店。</p><p class="ql-block"> ——譯自Business News Australia 03/2025</p>